The Smokehouse Quarter
Local SEO · Paid Ads · Video Editing
Google Ads wasting budget on irrelevant searches, no video, and private hire averaging just 2 enquiries per month.
Rebuilt Ads at £6.10 per booking, 28K+ video views, and private hire enquiries up from 2 to 9 per month.
The Smokehouse Quarter had 90 covers and a large outdoor terrace but was underperforming on weekdays and struggling to attract private hire bookings. Their Google Ads account had no negative keyword lists, meaning budget was being spent on searches like "BBQ recipes" and "how to smoke meat at home." The restaurant had no video content despite a visually compelling venue.
2DRK rebuilt the Google Ads account from scratch with precise match types, 200+ negative keywords, and separate campaigns for general dining, group bookings, and private hire. A venue video was produced showcasing the grill station, outdoor terrace, and cocktail bar — distributed across YouTube pre-roll, Instagram, and the website. Local SEO was addressed through a Google Business Profile overhaul and five new location-specific landing pages.
The Smokehouse Quarter is an American BBQ restaurant and events venue in Nottingham. Within six months, monthly website visits tripled, private hire enquiries increased from roughly two per month to nine, and annual revenue grew by 60%. The venue video has over 28,000 organic views on YouTube.
No screenshot yet — add one in WP Admin → Results → Edit this post
We had the space, the food, and the team — we just couldn't get people through the door consistently. Revenue is up 60% year on year and I can't overstate how much of that is down to 2DRK's work.— Darren Healey, General Manager, The Smokehouse Quarter
One free audit. No contract. No pitch deck.
We look at your website, your Google presence, and your competitors. You get a full report within 24 hours — completely free.
Delivered within 24 hours. Completely free.