Privacy Policy

2DRK Lab (“we”, “us”, “our”) is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights. We serve clients across the United States, United Kingdom, Canada, Australia, Europe, and worldwide, and we respect applicable privacy laws in all regions we operate.

Who We Are

2DRK Lab is a digital marketing agency working with local businesses globally. Our primary contact email is hi@2drk.com. We are the data controller for the personal information we process about you.

What Information We Collect

We collect information you provide directly to us, including:

• Name and email address when you contact us or book a call
• Business name, website URL, and marketing goals discussed during consultations
• Payment information processed securely through third-party payment providers
• Communications you send us by email or through our booking system

We also collect information automatically when you visit our website:

• IP address and browser type via server logs
• Pages visited, time spent, and referral source via analytics tools
• Cookie data as described in our Cookie Policy

How We Use Your Information

We use the information we collect to:

• Respond to enquiries and deliver the services you have requested
• Schedule and manage appointments booked through our website
• Send you project updates, reports, and invoices
• Improve our website and marketing services
• Comply with applicable legal obligations in your region

Legal Basis for Processing

Depending on your location, we process your personal data under one or more of the following bases:

• Contract — to perform services you have engaged us to provide
• Legitimate interests — to operate and improve our business
• Legal obligation — to comply with laws applicable in your country
• Consent — where you have explicitly agreed, such as for marketing emails

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar requirements, we process your data in accordance with applicable data protection law including the GDPR where it applies.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Please contact us to exercise those rights.

How Long We Keep Your Data

We retain personal data only as long as necessary for the purpose it was collected. Client records are kept for a minimum of six years after the end of a contract to comply with tax and accounting requirements. Enquiry data where no engagement follows is deleted within 12 months.

Sharing Your Information

We do not sell your personal data. We may share it with:

• Google (Analytics, Calendar, Ads) for service delivery and reporting
• FluentCRM for contact management, hosted on our own server
• Payment processors for billing purposes
• Legal or regulatory authorities where required by applicable law

All third-party providers are required to handle your data responsibly and in accordance with applicable privacy law.

International Data Transfers

As a global agency, your data may be processed in countries other than your own. When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections recognised by applicable law.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data where there is no lawful reason to retain it
• Object to or restrict processing in certain circumstances
• Receive your data in a portable, machine-readable format
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the relevant data protection authority in your country

To exercise any of these rights, email us at hi@2drk.com. We will respond within 30 days.

Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact

For any questions about this Privacy Policy, contact us at hi@2drk.com.