The Copper Ladle
Local SEO · Social Media
Unclaimed Google Business Profile, single-page Squarespace site, and 340 Instagram followers posting inconsistently.
First in local pack, 270% more Google Maps views, 3,200 Instagram followers, and weekend reservations more than doubled.
The Copper Ladle opened in 2022 and struggled to gain visibility in Edinburgh's competitive restaurant market. Their Google Business Profile was unclaimed, their website was a single-page Squarespace site with no menu, no booking link, and no structured data. On Instagram they had 340 followers and were posting sporadically every two to three weeks.
2DRK claimed and fully built out the Google Business Profile with menu items, photos, booking link, holiday hours, and a weekly post schedule. We built a WordPress site with an embedded reservation system, seasonal menu pages, and Restaurant schema. A social media strategy was implemented with three weekly Instagram posts and a monthly reel showcasing kitchen preparation and atmosphere.
The Copper Ladle is an upscale Indian restaurant in Edinburgh's Old Town. Within four months, the restaurant ranked first in the local pack for "Indian restaurant Edinburgh" and Google Maps views increased by 270%. The Instagram following grew from 340 to 3,200 in five months.
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We opened during a tough time and every cover counts. 2DRK got us to the top of Google Maps for "Indian restaurant Edinburgh" and built us a social following that actually translates to bookings. Last Saturday was our busiest night ever.— Nina Patel, Owner, The Copper Ladle
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