Sterling & Cole Solicitors
Local SEO · Web Design
Ranking page 4 for all core keywords with an 84% bounce rate and no digital enquiry tracking in place.
Top-3 local pack positions for 18 keywords, 4.2x more monthly enquiries, and full GA4 conversion visibility.
Sterling & Cole had been operating for over two decades but ranked on page 4 for every core keyword in Leeds. Their website was built on an outdated template with no structured data, no Google Business Profile optimisation, and a bounce rate of 84%. The firm was spending money on printed directories with virtually no measurable return.
2DRK rebuilt the site on WordPress with practice-area-specific landing pages, full LocalBusiness and LegalService schema markup, and internal linking architecture targeting Leeds-specific search intent. We claimed and fully optimised their Google Business Profile, ran a local citation cleanup across 40+ directories, and implemented GA4 with goal tracking tied to enquiry form submissions and phone clicks.
Sterling & Cole is a general practice law firm serving Leeds and West Yorkshire, handling conveyancing, family law, and commercial contracts. After the rebrand and SEO campaign, they broke into the local pack within 11 weeks and now hold top-3 positions for 18 high-intent keywords. The firm has since hired a dedicated client intake coordinator to handle enquiry volume.
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We were invisible online despite 22 years in practice. Within six months our phones haven't stopped. The quality of inbound enquiries is far better than anything we saw from referrals alone.— David Hartley, Managing Partner, Sterling & Cole Solicitors
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