Pemberton Family Law
Paid Ads · Web Design
Spending £1,200/month on Google Ads with no conversion tracking and all traffic landing on a slow, unfocused homepage.
Cost per qualified lead cut by 58%, ROAS at 3.7x, and full attribution visibility across every campaign.
Pemberton Family Law had been running Google Ads for 14 months without conversion tracking — every click was going to the homepage, which had no clear call to action and loaded in 6.8 seconds on mobile. The firm had no way to attribute enquiries to specific campaigns and suspected significant budget waste on broad, unqualified terms.
2DRK audited the existing campaigns and found 63% of spend was going to irrelevant broad-match queries. We rebuilt the account structure around tightly themed ad groups, wrote new ad copy specific to divorce, child custody, and financial settlements, and built a dedicated landing page with a lead capture form, trust signals, and a 2.1s load time. Full GA4 and Google Ads conversion tracking was implemented before a single pound of new budget was spent.
Pemberton Family Law is a specialist family law firm in Bristol with three solicitors. The Google Ads rebuild allowed the firm to reduce monthly ad spend from £1,200 to £900 while tripling qualified lead volume. Rachel has since expanded the campaign to cover Bath and South Gloucestershire.
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We were spending £1,200 a month on Google Ads and had no idea if any of it was working. 2DRK fixed the tracking, rebuilt our landing page, and within eight weeks our cost per lead dropped dramatically.— Rachel Pemberton, Principal Solicitor, Pemberton Family Law
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