Harley Street Dermatology Clinic
Local SEO · Web Design
Wix site on page 3, thin treatment pages, 14 Google reviews, and a booking flow with 91% mobile abandonment.
WordPress site ranking top 3 for 12 keywords, 87 Google reviews averaging 4.8 stars, and a three-week new patient waitlist.
The clinic's website was built on Wix with generic stock photography, no patient reviews displayed, and treatment pages that were thin single-paragraph descriptions. It ranked on page 3 for "dermatologist London" and had no structured data for medical services. The online booking widget was buried three clicks deep and had a 91% mobile abandonment rate.
2DRK rebuilt the site on WordPress with a HIPAA-aware design, expanded treatment pages with detailed condition explanations, before-and-after galleries with proper consent disclosures, and MedicalBusiness and Physician schema markup. The booking flow was redesigned to a single-step form visible on every treatment page. We implemented a review acquisition strategy through an automated post-appointment email sequence, growing Google reviews from 14 to 87 in four months.
Harley Street Dermatology Clinic offers medical and aesthetic dermatology including acne treatment, mole removal, and laser procedures. Following the rebuild and SEO campaign, the clinic broke into the top 3 for 12 London dermatology keywords. The review strategy alone raised the clinic's average Google rating from 3.9 to 4.8.
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Patients couldn't find us despite being on Harley Street. We had the credentials, the results, the team — but our website was doing nothing. We now have a three-week waiting list for new patients, which has never happened in nine years.— Dr Priya Nair, Clinical Director, Harley Street Dermatology Clinic
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