Hadley Moore Accountants
Social Media · Video Editing · Web Design
LinkedIn page with 95 followers and no posts for a year, and no mechanism to showcase partner expertise online.
410% more LinkedIn profile visits, doubled inbound referral rate, and two acquisition enquiry conversations via content.
Hadley Moore Accountants had strong client retention but a weak new business pipeline. Partners had deep expertise in R&D tax credits and charity accounting but none of that was visible online. Their LinkedIn company page had 95 followers with no posts in a year, and their website had not been updated since a 2018 rebranding that changed the logo but nothing else.
2DRK developed a LinkedIn thought leadership strategy with bi-weekly posts written in each partner's voice covering R&D tax credits, Making Tax Digital updates, and charity SORP accounting. A monthly 3-minute educational video was produced featuring Paul Hadley speaking to camera, professionally edited with motion graphics and captions. The website was updated with a resources section housing downloadable guides.
Hadley Moore Accountants is a full-service accountancy practice in Oxford serving SMEs, charities, and tech startups. Within six months, profile visits increased by 410%, the firm received two inbound acquisition enquiries from smaller practices, and the referral rate from existing clients doubled — attributed directly to clients sharing LinkedIn content with contacts.
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We were invisible on LinkedIn despite 25 years of experience advising Oxford businesses. 2DRK built us a content strategy that actually communicates what we know. We've had two acquisition conversations with firms who found us through our content.— Paul Hadley, Managing Director, Hadley Moore Accountants
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