Ember & Grain
Web Design · Social Media · Video Editing
Zero digital presence — no website, no social accounts, no photography — six weeks before opening day.
4,800 Instagram followers before launch, 100% of opening weekend tables booked, and a brand video driving ongoing paid campaigns.
Ember & Grain was a new opening with zero digital presence — no website, no social accounts, no photography, and no brand identity beyond a name. The owners had a six-week runway before opening and needed a complete digital launch across website, Instagram, and Google, with enough content momentum to fill tables on opening weekend.
2DRK delivered brand identity guidelines, a WordPress site with online reservation integration, and a full social media launch plan in six weeks. A pre-opening Instagram strategy built anticipation through behind-the-scenes kitchen setup and teaser menus. 2DRK attended a pre-opening shoot and produced a 90-second brand video and 12 edited Reels and TikTok clips released across the two weeks before opening.
Ember & Grain is a wood-fire cooking restaurant in Liverpool's Baltic Triangle. The pre-opening social campaign generated 4,800 Instagram followers before the doors opened and both sittings on opening weekend were fully booked within 48 hours of reservations going live.
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We had incredible food and zero online presence — we hadn't even settled on a logo. 2DRK built everything from the ground up in six weeks and we opened to a full house. The video content they produced looked like something from a Michelin-starred restaurant.Tom Fitzgerald, Head Chef & Co-Owner, Ember & Grain
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