Cornerstone Tax Advisors
Paid Ads · Digital Marketing
No niche digital presence for contractor services, broad underperforming Google Ads, and stagnant contractor client count.
40 new contractor retainer clients in 3 months, 180% contractor revenue growth, and £31 average cost per qualified lead.
Cornerstone Tax Advisors wanted to grow a specific niche: IR35 compliance for IT contractors. They had no content or paid presence targeting this audience, and their website had a single generic "contractor services" paragraph. Previous Google Ads by a generalist freelancer had targeted broad accountancy terms with no niche focus.
2DRK built a dedicated landing page for contractor accounting with IR35 guides and comparison tools. A Google Ads campaign targeted contractor-specific search terms, with a LinkedIn campaign layered on top targeting IT professionals in Yorkshire by job title. Monthly retainer email sequences were written to nurture leads who did not convert immediately.
Cornerstone Tax Advisors is a Leeds-based accountancy firm with a growing specialism in contractor and freelancer tax. Within three months of campaign launch, 40 new contractor clients had signed retainer agreements, contractor revenue grew 180%, and the cost per qualified lead averaged £31.
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We wanted to grow our contractor client base but had no idea how to reach them digitally. 2DRK built a really specific campaign targeting IT contractors and within three months we had 40 new contractor clients on retainer.— Andrew Firth, Director, Cornerstone Tax Advisors
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