Basilico Trattoria
Paid Ads · Social Media
Averaging 14 covers on weeknights, no paid advertising, relying entirely on Tripadvisor and walk-ins.
Weeknight covers up 140% to an average of 34, at £4.20 cost per booked reservation through paid social.
Basilico Trattoria had strong weekend trade but weeknight covers were consistently low — averaging 14 covers on Tuesdays and Wednesdays compared to 60+ on Fridays. The restaurant had no paid advertising history and had been relying on Tripadvisor and walk-ins. The owner wanted to fill weeknight slots without discounting.
2DRK designed a weeknight-specific paid social campaign on Facebook and Instagram targeting adults within 4 miles aged 28–55. Ad creative highlighted the midweek experience using atmospheric photography and a "date night" framing, with a seamless booking CTA. Ads ran Tuesday through Thursday only. We A/B tested three creative sets and scaled the highest-performing variant.
Basilico Trattoria is an authentic Italian restaurant in Cardiff city centre with 45 covers. The weeknight campaign ran for eight weeks and brought the average Tuesday–Wednesday cover count from 14 to 34, at a cost of £4.20 per booked reservation. The campaign has run continuously since with seasonal creative refreshes and no discounting required.
No screenshot yet — add one in WP Admin → Results → Edit this post
Weekends were always fine but weeknights were killing us. 2DRK ran ads targeting local people on Tuesday and Wednesday evenings and filled seats we had never filled before. The cost per booking is less than the cost of a bottle of house wine.— Marco Rinaldi, Owner, Basilico Trattoria
One free audit. No contract. No pitch deck.
We look at your website, your Google presence, and your competitors. You get a full report within 24 hours — completely free.
Delivered within 24 hours. Completely free.